In one of our previous surveys of 100 SMEs we found that 88% of respondents said that they used overdraft. This is significantly higher than the fraction of 1% that use invoice finance. This led us to investigate why customers seemed to opt for overdraft over invoice finance and if there was anything that could be done to switch customers to invoice finance from overdraft.

Firstly, we asked 100 randomly selected SME businesses why they thought far more customers used overdraft than invoice finance. Their suggestions were as follows:

• 41% said overdrafts are everywhere, the bank offer them as soon as you open an account
• 24% said overdraft is the norm and businesses probably haven’t heard of invoice finance
• 24% said banks offer overdraft as standard
• 8% said invoice finance is far more expensive than overdraft
• 3% said overdraft is standard, invoice finance is specialist

That means that in 92% of cases the primary factor mentioned was the perception that overdrafts are the “standard”. In addition, some 24% of respondents specifically mentioned, without prompting, that a lack of knowledge of invoice finance may be partially to blame.

These are awareness and perception issues that could be tackled by the invoice finance industry.

We went on to ask those same SMEs what would make them switch from overdraft to invoice finance. The top answers were as follows:

• 68% said invoice finance being cheaper
• 22% said increased funding

In order to achieve a greater market penetration, this research suggests that the invoice finance industry should consider:

• Working to find ways to promote invoice finance as a funding option earlier in the lifecycle of a business, perhaps even before the business even opens a bank account
• Raising awareness of invoice finance as a funding option generally
• Focusing on the increased funding aspect of invoice finance over overdraft
• Seeking cheaper ways to structure invoice finance to better compete with overdraft

Article contributed by Glenn Blackman MBA MCIM, Managing Director of Cashflow Acceleration Limited, a specialist invoice finance brokerage. Glenn also writes regarding invoice finance and related matters at http://www.glennblackman.co.uk/